Sweden
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SESweden has over 7 million WhatsApp users, though the platform competes with local alternatives. WhatsApp adoption has grown steadily, particularly among immigrant communities and for international communication. Popular categories include sports, technology, sustainability, and community groups. Swedish and English are the primary languages, with Arabic, Somali, and other immigrant languages also present. Swedish WhatsApp communities tend to focus on practical topics like housing, local services, and hobby groups. The tech-savvy Swedish population uses WhatsApp alongside other platforms for group communication, particularly in multicultural urban areas like Stockholm, Gothenburg, and Malmo.
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