Egypt
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EGEgypt has over 55 million WhatsApp users, making it one of the largest markets in the Middle East and Africa. WhatsApp is widely used for personal communication, business operations, and community engagement across the country. Popular categories include football (Al Ahly and Zamalek), entertainment, religious content, education, and local marketplace groups. Arabic is the primary language, with Egyptian Arabic dialect being dominant. The platform is essential for small businesses, particularly in Cairo and Alexandria, where WhatsApp serves as the main channel for customer communication, order taking, and marketing through broadcast lists.
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