Oman
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OMOman has high WhatsApp adoption, with the platform being the most popular messaging app in the Sultanate. WhatsApp is used for personal communication, business networking, and community engagement among both Omani citizens and the expatriate community. Popular categories include local services, job opportunities, marketplace groups, sports, and community channels. Arabic is the primary language, with English widely used in professional and expat contexts. Muscat has the most active WhatsApp communities, covering local events, dining, real estate, and professional networking. The platform is important for both traditional Omani businesses and modern enterprises.
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